01
Discover
Understand your roofing business, ideal projects, service area, margins and installation capacity.
- Commercial objectives
- Local or regional service area
- Suitable-enquiry criteria
How It Works
How Roofing Enquiries Become Project Opportunities.
Five steps tailored to your roofing company’s commercial objectives, not a campaign advertising every service at once. We attract and qualify enquiries; your team remains responsible for surveying, quoting and delivering the roofing work.
The pipeline
- Targeted Homeowners→
- Enquiry→
- Qualification→
- Follow-Up→
- Survey→
- Quote→
- Project
02
Plan
Choose the most commercially suitable project type to advertise first, rather than promoting every service at once.
- Focused project offer
- Creative planning
- Campaign and follow-up plan
03
Launch
Build and launch Facebook and Instagram campaigns with clear enquiry forms and an agreed CRM handover.
- Client-owned Meta account
- Advertising and enquiry capture
- Tracking and CRM integration where agreed
04
Qualify
Collect useful information about postcode, roof type, project requirements and intended timeframe, then route enquiries to your business.
- Project information
- Suitability against agreed criteria
- Prompt follow-up and team handover
05
Optimise
Review enquiry quality, appointments, quotes and eventual project outcomes where reported, then refine the campaign using the available data.
- Lead-quality review
- Creative and targeting refinement
- Reported survey, quote and project outcomes
What To Expect
Honest expectations, not hype.
The initial campaign tests a focused offer and builds a foundation for improvement. We review available data and your feedback, without promising a particular number of enquiries, roofing jobs or financial returns.
Before launch, we’ll agree the campaign objective, what qualifies as a suitable enquiry and the terms of any applicable 30-day qualified-enquiry guarantee in writing.
Wondering whether your business fits? See who we help.
Next Step
Want this mapped to your business?
On a strategy call we'll walk your current enquiry process stage by stage and discuss a focused campaign for the roofing work you want.