Projects over impressions
Reach, clicks and engagement are inputs. What matters is suitable homeowner enquiries and the reported surveys and quotes they lead to.
About
Project Pipeline. Focused on Roofing.
I’m Roger Nicholson, founder of Project Pipeline. My focus is helping established UK roofing companies build a more structured customer acquisition process, with advertising, enquiry qualification and follow-up working together.
Our Belief
The gap is rarely leads. It's qualified opportunities.
For a roofing business, more attention only matters when it creates suitable opportunities. I focus on the project types you want to win, the area you serve and the work your team has capacity to deliver.
Project Pipeline brings Facebook and Instagram advertising, lead capture, enquiry qualification, CRM integration and follow-up automation into one focused process. The first campaign is planned around a commercially suitable roofing offer, then refined using available data and your feedback.
Project Pipeline is a customer acquisition partner, not a roofing contractor. Your team remains responsible for surveying, quoting and delivering the work. See how the process works.
Have a question before booking? Contact me at roger@projectpipeline.co.uk or 07546 465035.
How We Work
Four commitments we hold ourselves to.
Say the honest thing
If a market is thin, a budget is too small, or the timing is wrong, we'll tell you before you spend.
Systems, not stunts
One-off campaigns create spikes. A structured process gives enquiries a clearer route to follow-up and review.
Respect the trade
Surveys, installation capacity, project scope and service area — we plan around how your roofing business actually operates.
Next Step
Let's find out whether we can help.
A short, direct conversation about your pipeline — where it works, where it leaks, and what it would take to fix.